Week 8 Announcement

Weekly Announcement

Wednesday 10/16
Studio Time: Project 2 Introduction, I will share past student examples and some of my professional projects.

Store Visit: Nature's Own at 1 p.m.
Take multiple images of shelves that product sits on; perspective view and front view
Use for Research: 1st store visit – take images of shelves

Homework: Research, Gather Potential Product/Packaging Piece to Use for Project. 
*Consider how to frame the redesign aspect:
– What are the challenges in which the product & packaging must address? ...change of mode?
– Who are we communicating to? ...change of audience?
– What does the brand stand for?
– What is the Key Response we want from the product & package design?
– Any additional information that might affect the creative direction?
...shift in market (upmarket vs downmarket)

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Friday 10/18
Studio Time: Bring Potential Packaging Piece(s) to Class. We will begin the Development of the Design Brief. I will Share Examples of Position Documents &
Design Briefs.

Homework: Assignment Questionnaire; Initial Post by 10/21, Respond to at Least Two Classmates by 10/23.

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Announcement

Weekly Announcement

Coming up deadlines: Billboard Mockup and Motion Graphic Video due on Oct 11. Each video should be about 15 seconds long (minimum).

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Wednesday 10/09
Studio Time: Come to class prepared to share/present your Work-In-Progress. As a class we will provide feedback on your video design and progress. Reference the syllabus (or me) for the expectation. 

Homework: Continue working on progress of your video.

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Friday 10/11
Studio Time: Motion Graphic Video Final Presentation.
Upload your final video to ie Vimeo, YouTube and to your Facebook page.

Homework: Enjoy your evening/weekend. Next week, we start Project 2 -- Packaging!! ;)