Friday, October 11, 2013
Week 8 Announcement
Weekly Announcement
Wednesday 10/16
Studio Time: Project 2 Introduction, I will share past student examples and some of my professional projects.
Store Visit: Nature's Own at 1 p.m.
Take multiple images of shelves that product sits on; perspective view and front view
Use for Research: 1st store visit – take images of shelves
Homework: Research, Gather Potential Product/Packaging Piece to Use for Project.
*Consider how to frame the redesign aspect:
– What are the challenges in which the product & packaging must address? ...change of mode?
– Who are we communicating to? ...change of audience?
– What does the brand stand for?
– What is the Key Response we want from the product & package design?
– Any additional information that might affect the creative direction?
...shift in market (upmarket vs downmarket)
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Friday 10/18
Studio Time: Bring Potential Packaging Piece(s) to Class. We will begin the Development of the Design Brief. I will Share Examples of Position Documents &
Design Briefs.
Homework: Assignment Questionnaire; Initial Post by 10/21, Respond to at Least Two Classmates by 10/23.
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